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Today’s headlines

Software and technology
Toys R Us continues to increase summer sales via bigger QR code push

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

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Bloomingdale’s enhances consumer shopping experience via mobile app

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

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Lot18 exec: 25pc of revenue comes from mobile

NEW YORK – A Lot18 executive said that since rolling out a mobile site and iPhone application over the past year, the membership-only Web site has seen an uptick in both revenue and traffic generated from mobile.

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Safeway extends loyalty card to mobile via new app, coupon program

Grocery store chain Safeway is beefing up its mobile strategy with a new shopping application that delivers coupons and other offers to a customer’s loyalty card.

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Social networks
Is Pinterest’s mobile play stronger than Facebook’s? – Mobile Marketer

Mobile Marketer today – Is Pinterest’s mobile play stronger than Facebook’s?; Coca-Cola exec claims mobile underpins entire Olympic Games strategy.

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Orient-Express pushes magazine via iPad app – Luxury Daily

Luxury Daily today – Orient-Express pushes magazine via iPad app; How brands can use YouTube to generate sales.

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Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Best Buy and showrooming: If you can’t beat them, show them

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

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