Lettuce Entertain You Enterprises’ Wow Bao restaurant chain is enhancing its mobile marketing initiatives by offering mobile coupons and mobile comp cards.
Wells Fargo & Co. and Visa Inc. have rolled out Rapid Alerts for Wells Fargo Visa credit cardholders, letting them better manage and track their spending.
Glowbal Restaurant Group wanted to increase customer visits, build customer loyalty and generate buzz resulting in word of mouth referrals, so it turned to mobile.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily’s Classic Guide to Mobile Commerce offers best-practices, insight and analysis on the next frontier of retail.
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