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Today’s headlines

Columns The misappropriation of native advertising
Muddling the concepts of native with non-native formats is ultimately a disservice to advertisers and to publishers in what is already a very confusing marketplace. Entire article
Research Announcing Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners. Entire article
Software and technology How VR commerce could transform bricks-and-mortar retail
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences. Entire article
Multichannel retail support EBay taps mobile to introduce first-ever virtual reality department store
EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application. Entire article
Applications Frank & Oak unbuttons sales via in-app live chat, speedy delivery
Online menswear retailer Frank & Oak has revamped its mobile application to include a slew of sales-driving features, including round-the-clock live chat and two-hour delivery in select markets. Entire article
Content Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches; YouTube’s VR plans
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads. Entire article
Content Mobile targeting improves, making fresh campaign creative a challenge – Mobile Marketer
Mobile Marketer today – Mobile targeting improves, making fresh campaign creative a challenge; Personalizing push notifications can increase open rates up to 800pc: report. Entire article
Advertising Omnichannel engagement boosts purchase frequency: report – Luxury Daily
Luxury Daily today – Omnichannel engagement boosts purchase frequency: report; Chopard continues Journey to Sustainable Luxury with Gemfields’ emeralds. Entire article
Columns End of status quo in mobile app acquisition marketing
The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34. Entire article
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