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Today’s headlines

Strategy Starbucks and Spotify partnership highlights link between mobile loyalty, content
Starbucks’ partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers’ mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Multichannel retail support Kohl’s, The Limited order up mobile opportunities via in-store pickup
Kohl’s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for retailers to serve up mobile-specific offerings. Entire article
Applications RetailMeNot dips further into beacon-enabled deals via extended Gimbal partnership
RetailMeNot is extending its partnership with mobile technology company Gimbal to continue its rollout of beacon-powered deals after a series of successful pilots with national retail stores, proving that coupon providers on mobile must leverage location-based and targeted offers to evolve with consumers’ demands. Entire article
Payments MasterCard accelerates mobile P2P payments in quickly growing space
MasterCard’s newly launched personal payments service aims to be an answer for consumers looking to speed up money transfers while indulging their preference for sending and receiving funds via connected devices. Entire article
Content Mobile Minutes: WhatsApp’s new chat function; Apple Maps’ upgrade; AOL and Verizon merger; PayPal’s fines
Today in mobile marketing – Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 million over credit product problems. Entire article
Content Coca-Cola offers customized congratulatory drink to grads on Snapchat – Mobile Marketer
Mobile Marketer today – Coca-Cola offers customized congratulatory drink to grads on Snapchat; Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads. Entire article
Advertising Tag Heuer live broadcasts tennis match to reach wider audience – Luxury Daily
Luxury Daily today – Tag Heuer live broadcasts tennis match to reach wider audience; Kering encourages environmental accountability with open-source methodology. Entire article
Columns 3 ways mobile ad strategies can go native
Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop. Entire article
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