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Today’s headlines

Social networks
How social influencers are disrupting mcommerce in industries besides retail

While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.

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Announcing Mcommerce Summit 2016 New York May 5

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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EBay uncorks more extensive product inventory via wine app collaboration

In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.

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Energizer sees 400pc lift in purchase intent through in-store beacons

Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.

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Jaguar Land Rover saves time with item-tracking integration

British automaker Jaguar Land Rover is saving consumers’ time with more than its vehicles’ performance.

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Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality

Today in mobile marketing – Snapchat scores unique deal with NBC to showcase Olympics; One of China’s hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.

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Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer

Mobile Marketer today – Snapchat user-generated campaigns take extra due diligence, but reap benefits; Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling.

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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.

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Mobile apps vs. mobile Web: Do you have to choose?

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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