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Multichannel retail support
Walgreens launches iBeacon pilot to bolster coupon personalization

NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.

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Applications
Walmart drives mainstream acceptance for food pre-orders via mobile

Walmart’s new Fast to GO application enables users to pre-order ready-made meals from the retailer’s convenience concept store, a move analysts predict will make the trend towards mobilizing the fast food market more mainstream.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Multichannel retail support
Staples exec: Mobile location potential lies in shopper services, not marketing

NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for enhancing the in-store experience as opposed to delivering marketing.

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Multichannel Retail Support
Gilt exec: Building for mobile-first provides better omnichannel experience

NEW YORK – Affluent consumers are willing to convert on mobile, but they expect an experience that goes beyond retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.

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Marketing
Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile – Mobile Marketer

Today in mobile marketing – Forrester’s Julie Ask: Be “big mother,” not “big brother” in mobile; Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach.

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Advertising
Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily

Luxury Daily today – Ferragamo examines codes with fragrance-based Tumblr page; Building for mobile-first provides better omnichannel experience: Gilt exec.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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