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Today’s headlines

Multichannel retail support
Walgreens launches iBeacon pilot to bolster coupon personalization

NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.

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Walmart drives mainstream acceptance for food pre-orders via mobile

Walmart’s new Fast to GO application enables users to pre-order ready-made meals from the retailer’s convenience concept store, a move analysts predict will make the trend towards mobilizing the fast food market more mainstream.

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Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Multichannel retail support
Staples exec: Mobile location potential lies in shopper services, not marketing

NEW YORK – A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for enhancing the in-store experience as opposed to delivering marketing.

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Multichannel Retail Support
Gilt exec: Building for mobile-first provides better omnichannel experience

NEW YORK – Affluent consumers are willing to convert on mobile, but they expect an experience that goes beyond retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.

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Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile – Mobile Marketer

Today in mobile marketing – Forrester’s Julie Ask: Be “big mother,” not “big brother” in mobile; Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach.

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Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily

Luxury Daily today – Ferragamo examines codes with fragrance-based Tumblr page; Building for mobile-first provides better omnichannel experience: Gilt exec.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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