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Today’s headlines

 
Web site development Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site
 
Wells Fargo has launched a multichannel marketing campaign that aims to educate consumers on the benefits of mobile banking. Entire article
Marketing Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester
 
TripAdvisor has revamped its mobile application across a variety of platforms with a more interactive interface that aims to engage the company’s mobile community in all phases of their travel experience. Entire article
Content Sony leverages mobile for interactive campaign to drive Hotel Transylvania DVD sales
 
Mobile Marketer today – Facebook’s mobile fortunes improve but rich user experiences still lacking; USA Today targets theater fans through dedicated app. Entire article
Advertising Donna Karan: No one else can tell your brand story – Luxury Daily
 
It is interesting to follow the raging holy war surrounding mobile Web versus native applications. Entire article
 
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