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Today’s headlines

Multichannel retail support What Burger King’s new chatbot means for QSR chains’ order-ahead options
Burger King is piloting an order-ahead tool within Facebook’s Messenger application, leading the plethora of QSR marketers debating whether to invest in chatbots while lending credence to Facebook’s ability to serve as a viable mobile ordering option. Entire article
Research Announcing Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners. Entire article
Applications New York MTA hops on mobile ticketing bandwagon with new app
The New York MTA is leaving the era of paper tickets behind by rolling out the eTix application for select Long Island Rail Road and Metro-North lines this June, enabling commuters to purchase transportation tickets anytime, anywhere via their smartphones. Entire article
Applications Security First Insurance drives online payments with contextually relevant app
Security First Insurance increased online payments by 140 percent with a new application that includes contextually relevant hurricane tools and also delivered a 35 percent increase in lead generation. Entire article
Content Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans
Today in mobile marketing ­– Fitbit acquires mobile payments technology but won’t add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services. Entire article
Content Google bets big on smartphones to drive VR opportunities – Mobile Marketer
Mobile Marketer today – Google bets big on smartphones to drive VR opportunities; Quaker State highlights marketing clichés via satirical, Onion-produced social campaign. Entire article
Advertising Apparel, accessories excelling at native ads with 82pc growth year-over-year – Luxury Daily
Luxury Daily today – Apparel, accessories excelling at native ads with 82pc growth year-over-year; Loyalty programs still effective in China, but declining worldwide: report. Entire article
Columns Luxury is meaningless. Or why millennials want more than just a brand
With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves. Entire article
Columns Sales tips for reaching HR professionals
HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted. Entire article
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