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Today’s headlines

Messaging 1800Flowers, MillerCoors execs: Emojis are fundamental for driving millennial mcommerce
NEW YORK – Executives from MillerCoors and 1800Flowers at the Mobile Media Summit Upfront at Internet Week 2015 conference discussed their brands’ dedication to innovating in the mobile messaging space, particularly with emojis, in a bid to drive sales of products and reach millennial consumers. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Search Can Google change mobile shopping behavior with a buy button?
In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates. Entire article
Social networks Good Housekeeping extends into paid classes through mobile video
Hearst Corporation’s Good Housekeeping magazine is launching a series of paid how-to video classes through social media to extend the title’s reach and capitalize on the growing possibilities of mobile. Entire article
Banking Ally Bank’s in-app virtual assistant speaks customers’ language – literally
Ally Bank, seeking to deliver a more personal banking experience, has expanded its mobile application to include a virtual assistant with which users can interact via speech or text to transfer funds, pay bills, make deposits and perform other banking tasks. Entire article
Content Mobile Minutes: Alibaba’s QR codes; Apple patents vs. Samsung; Microsoft’s mobile updates; Snapchat’s storytelling
Today in mobile marketing – Alibaba reveals a new kind of QR code to fight counterfeits; Apple gets mixed ruling in first Samsung appeal; Microsoft’s Windows 10 Mobile updates may not depend on wireless service providers; Snapchat: A new mobile challenge for storytelling. Entire article
Content On mobile, marketers must entertain or perish, says DDB CEO – Mobile Marketer
Mobile Marketer today – On mobile, marketers must entertain or perish, says DDB CEO; The Frye Company jumps to use Instagram’s new emoji hashtag. Entire article
Advertising Cartier invites The Cut readers to unlock their gemstones – Luxury Daily
Luxury Daily today – Cartier invites The Cut readers to unlock their gemstones; Alibaba refines authentication practices in face of Kering counterfeit lawsuit. Entire article
Columns Mobile commerce has a visibility problem
Mobile commerce is not turning into a windfall for every retailer. Entire article
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