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Strategy
EBay locks in on Latin America to capitalize on growing mobile adoption

EBay is doubling down in Latin America with new versions of the company’s mobile and Web platforms that play up local and tailored content.

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Payments
Google Glass wearers nod to new Eaze payment application

Eaze released the beta of its ‘Nod to Pay’ application for Google Glass, enabling owners of the wearable tech to make bitcoin payments with simple head movements.

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Research
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Multichannel retail support
Weight Watchers exchanges social brand advocacy for meals

Weight Watchers is hoping to boost recruitment with its new Feel Good Cafe in London where customers can sample free meals by posting pictures of the food to social media.

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Banking
TD Canada Trust taps NFC to scale Canadian mobile payments

TD Canada Trust gets a leg-up on competitors as the first North America bank to offer mobile payments across all three of Canada’s carriers.

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Marketing
Geotargeting drives key brand engagements even when stores are closed – Mobile Marketer

Mobile Marketer today – Geotargeting drives key brand engagements even when stores are closed; FCC encourages public input on mobile as net neutrality discussion moves forward.

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Advertising
Not addressing the “Chinese Firewall” can haunt luxury ecommerce – Luxury Daily

Luxury Daily – Not addressing the “Chinese Firewall” can haunt luxury ecommerce; Fortnum & Mason hosts charity walkers to boost community outreach.

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Columns
Where mobile fits in the marketing funnel sandwich

The core of mobile’s power is in its ability to drive sales in the context of the marketing funnel.

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