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Today’s headlines

Advertising Snapchat’s shoppable ads can unlock data, sales if relevant
Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive. Entire article
Payments MCX bows out as opportunity narrows for new mobile payment entries
MCX, the mobile payments platform backed by a consortium of big-name retailers, is reportedly putting a national rollout on hold, but it has likely missed the window of opportunity entirely. Entire article
Payments Mobile online payments competition heats up as Chick-fil-A, Wyndham adopt Visa Checkout
Chick-fil-A and Wyndham Hotel Group are among the latest businesses to adopt Visa Checkout in an attempt to eradicate cart abandonment on mobile as competition heats up between the card network and Apple Pay for dominance in mobile online payments. Entire article
Research Smartphones grabbed 29pc of US travel bookings in Q1: report
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a report from Criteo. Entire article
Content Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photos
Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway’s notepad maker goes digital; It’s 2016, so Twitter will make it easier to cram photos and links into tweets. Entire article
Content Will Google’s new social sharing app cut through the competition? – Mobile Marketer
Mobile Marketer today – Will Google’s new social sharing app cut through the competition?; Heineken, Major League Soccer uncap team rivalries with custom emoji. Entire article
Advertising With urbanization slated to make space a luxury, VR opportunities arise – Luxury Daily
Luxury Daily today – With urbanization slated to make space a luxury, VR opportunities arise; What is the color of luxury in the 21st century? Entire article
Columns 5 common mistakes in mobile healthcare
Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved. Entire article
Columns Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know. Entire article
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