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Today’s headlines

Database/CRM McDonald’s bites into mobile CRM at over 500 locations this summer
Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes. Entire article
Content Nestle Waters makes splash with mobile sweepstakes
British supermarket chain Sainsbury’s is expanding its mobile commerce strategy with a new version of its online site for groceries that lets users shop and buy via a mobile device. Entire article
Content Google takes leaf from Apple playbook, tightens grip on Android – Mobile Marketer
Luxury Daily today – Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours. Entire article
Content Submissions invited for new Classic Guide to Mobile Commerce
It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media. Entire article
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