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Today’s headlines

Multichannel retail support
Target speaks to multichannel mobile retail support strategy

For retailers, multichannel mobile retail support means giving consumers choices in how to make the best of their shopping experience, whether it is via the mobile Web, applications or SMS.

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Content
Zippo launches in-app virtual goods store

The Virtual Zippo Lighter application for the iPhone and iPod touch is offering users in-application purchasing of premium licensed skins in more than 72 countries worldwide.

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Applications
StayHip app enables mobile booking for boutique hotels

Hotel ecommerce service provider Travelclick teamed with mobile travel applications developer Mobiata to launch the new free mobile commerce application StayHip.

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News Briefs
Restaurant Association selects Mocapay for mobile marketing services – News Briefs

Today’s News Briefs РRestaurant Association selects Mocapay for mobile marketing services; Frost Bank adds SMS to its mobile banking service; and, Marks & Spencer launches mobile commerce site.

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Columns
Key tips on mobile site design and search engine optimization

Why marketers must have mobile Web sites and what search engine optimization tactics and strategics should be deployed: get some expert advice.

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