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Today’s headlines

Payments Walmart Pay’s national launch positions retailer for mobile-driven second half
Walmart is gearing up for mobile-driven back-to-school and holiday shopping seasons by rolling out Walmart Pay to big markets such as Texas, Oklahoma and Arkansas, with a national release scheduled to be completed by the end of the summer. Entire article
Fulfillment and returns Simon, Starwood malls adopt Spring rewards, heating up competition with Plenti
Simon Property Group and Starwood Retail Partners are among the latest malls to join mobile loyalty program Spring, enabling users to receive cash back from shopping at multiple retailers and stepping up competition with American Express’ Plenti. Entire article
Merchandising American Greetings pushes graduation-inspired sales via mobile gift cards
American Greetings is drumming up sales for graduation-themed products by enabling consumers to use its justWink application to customize a virtual card, send it via SMS, email or social media and include a mobile gift card from a major retailer. Entire article
Research Nearly two-thirds of consumers leverage smartphones while dining in restaurants: RetailMeNot
Nearly 66 percent of consumers opt to conduct a slew of tasks on their smartphones while dining out at restaurants, including browsing reviews and searching for coupons, pointing to restaurateurs’ opportunities to drive last-minute reservations and revenue, according to a study from RetailMeNot. Entire article
Content Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms. Entire article
Content Unilever’s Axe celebrates uncoolness in funny social-only campaign – Mobile Marketer
Mobile Marketer today – Unilever’s Axe celebrates uncoolness in funny social-only campaign; Mobile is most popular method for researching products: report. Entire article
Advertising Burberry explores Mr. Burberry’s narrative via GQ films – Luxury Daily
Luxury Daily today – Burberry explores Mr. Burberry’s narrative via GQ films; Will the 2016 US presidential election hurt luxury retail? Entire article
Columns Marketers must track behavior down to the individual level
Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things. Entire article
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