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Today’s headlines

Marketing Can Google make a play in mobile search-based offers?
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions. Entire article
Research 62pc of affluent adults prefer to purchase online: report
Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests. Entire article
Advertising Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine. Entire article
Columns Getting to mobile commerce: The build vs. buy decision
Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?  Entire article
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