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Today’s headlines

53pc of mobile users stop an in-store purchase because of their phone

A new study from the Interactive Advertising Bureau points to the strong use of mobile by consumers while they are inside a retail store, with 73 percent of respondents saying they have used their mobile in store.

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JCPenney pushes month-long sales via time-sensitive mobile campaign

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

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Gap, Anthropologie leverage tablet commerce via iPad shopping mall app

With the iPad quickly becoming an important shopping tool for consumers, retailers such as Gap and Anthropologie are partnering with new shopping app Shopmox to be where their shoppers are.

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38pc high-end consumers to cut back this year: BCG

Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.

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Brand Watch: Analyzing Starbucks’ mobile blueprint – Mobile Marketer

Mobile Marketer today – Brand Watch: Analyzing Starbucks’ mobile blueprint; Does Facebook have the power to deliver in mobile?

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Orient-Express combines mobile, print to build email database – Luxury Daily

Luxury Daily today – Orient-Express combines mobile, print to build email database; Dolce & Gabbana direct-links to ecommerce via restyled YouTube page.

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Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Personalizing your SMS text marketing campaign

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

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