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Today’s headlines

Applications Letgo, Wallapop merger threatens Craigslist, Close5 as mobile classified space crowds
As the mobile classifieds sector grows, the merger of peer-to-peer selling applications letgo and Wallapop puts the heat on competitors such as Craigslist and eBay’s Close5 with the potential to create a go-to destination. Entire article
Social networks Best Buy slashes through Twitter content by pairing polls and sales
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase. Entire article
Software and technology Mobile commerce review: Beacons and banks blast off
With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis. Entire article
Applications Mobile room keys, check-in and booking consolidated in Book. Stay. Go.
A new application, Book. Stay. Go., hopes to shake up the travel sector by enabling users to book accommodations, select their preferred hotel room, skip the front desk and leverage their mobile device as a room key, all within a single platform. Entire article
Content Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English…called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era. Entire article
Content Instagram’s video carousel ads a chance to spin creative stories – Mobile Marketer
Mobile Marketer today – Instagram’s video carousel ads a chance to spin creative stories; Campaign of the week: Coca-Cola unlocks Snapchat’s super powers. Entire article
Advertising Wally introduces yacht racing app in anticipation of continued market growth – Luxury Daily
Luxury Daily today – Wally introduces yacht racing app in anticipation of continued market growth; 100pc of retailers worried about cyber security. Entire article
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