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Today’s headlines

Multichannel retail support How IKEA is boosting in-store traffic via mobile social geotargeted ads
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed. Entire article
Applications Travel, hospitality brands hop on board with Google Glass
OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Strategy Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy
Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28. Entire article
Research African American women more active on mobile for beauty research, deals: report
A recent study by MocoSpace found that 73 percent of African American women actively use mobile for beauty product discovery and purchase decisions. Entire article
Multichannel retail support Mobile gift cards gain adoption with tech-savvy merchants
Mobile gift cards are experiencing a major growth spurt, especially in the most digital and cultural cities of North America, where several restaurants and bars in San Francisco including Dosa, Yank Sing, St. Vincent, Nice Ventures’ Terzo, Rose’s Café, Rose Pistola and Michael Chiarello’s Coqueta have all developed relationships with mobile gifting service Gratafy. Entire article
Marketing Coca-Cola looks to break into beacon’s hyper-targeting promise with interactive attraction guide – Mobile Marketer
Today on Mobile Marketer – Coca-Cola looks to break into beacon’s hyper-targeting promise with interactive attraction guide; 52pc of Pinterest users consult app in-store to guide purchases: report. Entire article
Advertising Harrods expands magazine app reach with Chinese language option – Luxury Daily
Luxury Daily today – Harrods expands magazine app reach with Chinese language option; Thomas Pink promises a new shirt in 90 minutes to fix dressing woes. Entire article
Columns The rising mobile addiction of 21st-century moms
Twenty-first century moms have an active social media presence: commenting, liking, tweeting, posting and sharing. Hours are spent comparing prices on Amazon, shopping on Gilt and planning vacations on TripAdvisor. Entire article
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