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Today’s headlines


Payments
PayPal, Groupon, Square focus on traditional POS to boost mobile strategies

PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.

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Research
Chase offers best-in-class mobile banking: Keynote

Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.

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Content
Blimpie expands mobile repertoire with gift cards

Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.

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Applications
Realtor.com ramps up mobile strategy with new app for renters

Realtor.com is ramping up its mobile strategy with a new application focused on rental properties for on-the-go access.

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Marketing
Google beats Apple to market with music streaming as iTunes looks outdated – Mobile Marketer

Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.

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Advertising
What are luxury marketers missing on mobile Web? – Luxury Daily

Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.

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Columns
Testing mobile apps: QA can make or break project’s success

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

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