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Today’s headlines

EBay adds on personalized features to drive mcommerce efforts

EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

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Amazon, Starbucks gift cards are popular rewards for Viggle users

Users of television loyalty application Viggle have redeemed their points with reward partners such as Amazon and Starbucks more than 375,000 times, pointing to the synergy that can result when mobile and TV are leveraged simultaneously to engage consumers.

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Whole Foods Market plays up mobile coupons, charity donations with iPhone app

Whole Foods Market is rewarding shoppers who practice an ecofriendly lifestyle with mobile coupons as part of a campaign to increase awareness of poverty.

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American Eagle Outfitters’ aerie rewards Facebook fans via time-sensitive SMS message

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

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Yumilicious expands mobile loyalty program to 15 stores

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

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Mobile minefields – and how to avoid them – Mobile Marketer

Mobile Marketer Daily – Mobile minefields – and how to avoid them; 8pc of magazine pages contained mobile bar code in Q1: study.

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Lexus combines mobile, TV for youth awareness – Luxury Daily

Luxury Daily today – Lexus combines mobile, TV for youth awareness; Orient-Express seeks improved guest experience through tech boost.

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4 ways retailers can fight showrooming

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

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