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Today’s headlines

Research Distinction between online, offline blurs for shoppers, but not retailers: report
Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Social networks Forever 21 uniquely drives sales through consumer-generated outfit gallery
Apparel retailer Forever 21 is encouraging shoppers to upload their own photos of summer looks for a chance to be promoted through the chain’s social networks and on its mobile-optimized site with shoppable links to featured merchandise, bringing the customer to the forefront in a unique effort to drive sales. Entire article
Payments American Airlines Center taps mobile POS for easy ordering
The American Airlines Center in Dallas is bringing mobile point-of-sale systems to consumers attending events in the stadium, allowing servers to accept contactless payments as well as Apple Pay, and providing a streamlined purchasing experience for food and beverages. Entire article
Strategy HotelTonight books social media for flash sales
HotelTonight is changing the way hospitality marketers target consumers by delivering news of $99 room deals to subscribers of its email list as well as users on Twitter and Instagram, proving that social media continues to be a valuable communication channel for travel brands to leverage for last-minute promotions or flash sales. Entire article
Content Mobile Minutes: Galaxy S6 Active; Tencent’s mobile games; Starbucks’ mobile payment hacks; Starwood’s tech takeover
Today in mobile marketing – New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue. Entire article
Content Maytag, Mondelez embrace mobile visualization, utility to drive direct sales – Mobile Marketer
Mobile Marketer today: Maytag, Mondelez embrace mobile visualization, utility to drive direct sales; Honda leverages mobile wallet ads to promote sales event. Entire article
Advertising Bergdorf Goodman puts The Cut readers in a summer state of mind – Luxury Daily
Luxury Daily today – Bergdorf Goodman puts The Cut readers in a summer state of mind; Brands sharpen ties between luxury, cinema for Cannes Film Festival. Entire article
Columns After Mobilegeddon, focus on site search for mobile-friendliness
In its “Spotlight on Modern Retail 2015,” the National Retail Foundation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent. Entire article
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