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Birds Eye pop-up restaurant treats Instagram posts as currency

Birds Eye’s new concept restaurant, The Picture House, enables customers to settle the bill by sharing Instagram pictures of their food.

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Will Apple’s commerce push include broader mPOS play?

Apple is reportedly introducing a new mPOS system in its own retail stores, possibly signaling its intention to introduce a solution more broadly in the market.

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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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One-third of mobile campaigns leverage location for in-depth user understanding: report

Marketers are increasingly interested in incorporating location into mobile advertising campaigns for a holistic understanding of what a mobile user is looking for, according to a new study from xAd.

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Metal Mulisha sees mobile revenue increase near 20pc with greater personalization

Metal Mulisha, a brand strongly influenced by the world of freestyle motocross, saw an increase in mobile profits of almost 20 percent by tailoring experiences for each user.

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Why TV budgets continue to grow even as mobile consumption skyrockets – Mobile Marketer

Today on Mobile Marketer – Why TV budgets continue to grow even as mobile consumption skyrockets; Mobile social helps drive unprecedented jump in social media ad revenues: report.

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Jaguar pushes for early F-Type surge in US via multiple takeover ads – Luxury Daily

Luxury Daily today – Jaguar pushes for early F-Type surge in US via multiple takeover ads; Sport partnerships foster organic brand communities in Mexico.

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Why technology matters in mobile marketing

Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.

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