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Today’s headlines

Research Banks must invest in apps or risk being left behind: report
Mobile banking is struggling to grow in the United States compared to other countries as millennial and Gen X customers focus on the quality of a bank’s application when deciding where to do business, according to a new report from Adobe. Entire article
Social networks Kohl’s shows off social media super powers with Captain America giveaway
Kohl’s is piggybacking on the excitement surrounding the new Captain America: Civil War film and driving merchandise sales by featuring specific items in a contest on Twitter. Entire article
Multichannel retail support Christian Louboutin puts all eyes on It bag with paparazzi following
French footwear and accessories label Christian Louboutin is inventing its own celebrity to launch its latest handbag. Entire article
Content Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR
Today in mobile marketing – Google’s answer to Amazon’s Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB’s new theme. Entire article
Content Marketers need to push for quality mobile content: Mondelez exec – Mobile Marketer
Mobile Marketer today – Marketers need to push for quality mobile content: Mondelez exec; L’Oreal sees 20pc sales increase by blending social and selfies. Entire article
Advertising Net-A-Porter fetes social shopping after Net Set’s inaugural year – Luxury Daily
Luxury Daily today – Net-A-Porter fetes social shopping after Net Set’s inaugural year; Chanel conveys the couture composition of N°5 for Inside Chanel. Entire article
Columns Rethinking rewards for the millennial consumer
The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology. Entire article
Columns 5 reasons why influencer marketing has emerged as today’s go-to strategy
Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences. Entire article
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