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Today’s headlines

Messaging Walmart, Tango and Alibaba bring conversational commerce to fruition
Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Web site development United Airlines relaunches site for personalized, touch-friendly booking across screens
United Airlines has revealed the beta version of its new site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers. Entire article
Banking Merrill Lynch’s mobile benefits site sees 46pc jump in visits
Mobile access is becoming essential to businesses’ benefit offerings, with a 46 percent year-over-year increase in visits to Merrill Lynch’s Benefits OnLine mobile site, reflecting the growth in millennials participating in a 401(k) plan. Entire article
Multichannel retail support Small merchants reaching consumers on mobile via Tictail
While most large online retailers have mobile sites, many small-to-midsize businesses still do not, a situation Tictail’s do-it-yourself ecommerce platform is trying to address by enabling merchants to set up and manage an online store entirely from a mobile phone. Entire article
Content Mobile Minutes: Samsung’s new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability
Today in mobile marketing – Samsung set to unveil new chips to power Internet of Things; Coming soon to your smartwatch: ads targeting captive eyeballs; Why Family Dollar prioritized mobile apps for employees, not shoppers; ABC looks to calm fears on video app viewability as mobile audience grows. Entire article
Content Verizon-AOL deal sets stage for cross-screen advertising play – Mobile Marketer
Mobile Marketer today – Verizon-AOL deal sets stage for cross-screen advertising play; PepsiCo’s Lay’s chips tears into personalization via mobile bag challenge. Entire article
Advertising Nordstrom asks Vogue readers to take action with Nike ads – Luxury Daily
Luxury Daily today – Nordstrom asks Vogue readers to take action with Nike ads; Singapore offers “unapologetic luxury” with $97K in disposable HHI: report. Entire article
Columns Marketing in the Digital Age: How data helps fight entropy
What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms. Entire article
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