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Today’s headlines

Research Smartphone share of ecommerce to stall out while tablets explode: Forrester
Tablets will be the bigger ecommerce driver going forward, with smartphones stalling out at around an 11 percent share in 2016, according to a new report from Forrester Research. Entire article
Content Gap wagers on location-based ads, Instagram to drive summer foot traffic
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer. Entire article
Strategy Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy
Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28. Entire article
Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article
Web site development Michaels’ responsive site lacks streamlined experiences needed for mobile
While arts and crafts retailer Michaels built its new ecommerce site with inspirational content, including projects that are trending on Pinterest, to cater to on-the-go mobile users, the apparent use of responsive design results in a clunky experience for smartphone shoppers, with long load times for pages and overlapping content. Entire article
Payments Yogurty’s loyalty program boosts new mobile wallet feature
Yogurty’s addresses the adoption challenges faced by some mobile wallets with the integration of its loyalty program as an incentive to propel mobile payments. Entire article
Marketing McDonald’s mobile music mashup evokes US cities to drive emotional connection – Mobile Marketer
Today in mobile marketing – McDonald’s mobile music mashup evokes US cities to drive emotional connection; Sony builds out mobile social platform to own World Cup sponsorship. Entire article
Advertising Michael Kors floats through Shanghai Jet Set event with 360 degree app – Luxury Daily
Luxury Daily today – Michael Kors floats through Shanghai Jet Set event with 360 degree app; Mexico offers a fully baked emerging market: real estate exec. Entire article
Columns 5 tips to ensure the effectiveness of mobile ad campaigns
The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success. Entire article
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