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Research
66pc abandon mcommerce purchases because of issues at checkout

Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.

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Strategy
Macy’s exec: Mobile amplifies multichannel, multiscreen marketing

NEW YORK – A Macy’s executive at the 2013 MMA Forum said that over the years, mobile has made a significant impact in the retailer’s day-to-day initiatives, including its mobile application, QR code, augmented reality and real-time buying efforts.

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Marketing
87pc of Auntie Anne’s, Coca-Cola campaign users saved promotion for later: Sparkfly exec

NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted with a majority of participants choosing to save an offer for later redemption rather than using it on the spot.

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Applications
ShopSavvy revamps app to put bigger focus on product discovery

Mobile shopping application ShopSavvy has been revamped to put a bigger focus on product discovery to help both in-store and at-home users find new products.

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Marketing
YouTube makes premium video play, opening up mobile advertising opportunities – Mobile Marketer

Mobile Marketer today – YouTube makes premium video play, opening up mobile advertising opportunities; Google exec: Mobile has a measurement problem, not a conversion one.

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Advertising
Bergdorf promotes “Scatter My Ashes” via mobile ad – Luxury Daily

Luxury Daily today – Bergdorf promotes “Scatter My Ashes” via mobile ad; Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity.

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Columns
3 tips for mobile expense management

If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.

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