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Today’s headlines

Advertising Wendy’s exec: Mobile video mastery translates to in-store traffic spikes
NEW YORK – A Wendy’s executive at the MMA Mobile Marketing Leadership Forum revealed that the fast-food chain’s initiatives within mobile video pay off – especially among millennial consumers – when it comes to driving in-store traffic, lending support to video ads’ rise. Entire article
Multichannel retail support Hilton app simplifies booking a room with a view via Google Maps
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps. Entire article
Content How Marriott delivers seamless, consumer-first experiences
NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers. Entire article
Software and technology Kayak lands on Amazon Alexa, bringing voice search to travel discovery
Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services. Entire article
Content Mobile Minutes: Retargeted ads hit Instagram; Tech talent; WhatsApp takes on Skype; AR for kids
Today in mobile marketing – Facebook debuts retargeted ads on Instagram, tests new travel ads; Boston better prepped for tech talent than Bay Area; WhatsApp desktop apps for Mac and Windows launched to take on Skype; Miraffe proves that augmented reality doesn’t have to be complicated or creepy. Entire article
Content Coca-Cola uses snackable mobile content for refreshing marketing approach – Mobile Marketer
Mobile Marketer today – Coca-Cola uses snackable mobile content for refreshing marketing approach; Bank of America cuts through dilution with contextual conversations. Entire article
Advertising Marie Claire partners with Safilo to fill out consumers’ eyewear wardrobes – Luxury Daily
Luxury Daily today – Marie Claire partners with Safilo to fill out consumers’ eyewear wardrobes; Harrods grows awareness for conceptual garden through month-long floral celebration. Entire article
Columns 4 reasons why your app keeps getting deleted
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks. Entire article
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