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Today’s headlines

Marketing 90pc of retailers to tap gamification for omnichannel CRM shift: report
Offering enhanced gamification features, incentives and loyalty programs are tactics that retailers plan to use in their mobile strategies, with 883 percent more seeking to identify consumers upon entry within five years, according to a new report from Boston Retail Partners. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Strategy Hotel chains deliver instant gratification, propel sales with mobile promotions
Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business. Entire article
Multichannel retail support Macerich malls deliver beacon-enabled ads to connect retailers, shoppers
Mall operator Macerich, which has a strong presence in many affluent and densely populated markets, is partnering with Mobiquity Neworks for beacon-enabled advertising, in a move that will further connect retailers, brands and shoppers at all of the company’s properties through customized offers, tailored information and personalized, real-time experiences. Entire article
Merchandising Rue La La teams with Cotton Inc. for mobile takeover
Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sales site offer a series of four curated cotton collections. Entire article
Merchandising Ibotta’s cash back program offers change from limits of coupons
Ibotta’s expanding cash back program suggests that while coupons have grabbed a prominent spot in mobile shoppers’ hearts, consumers are also gravitating to the opportunity to earn up to hundreds of dollars a year without letting coupons dictate what brands they buy. Entire article
Content Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone market
Today in mobile marketing – Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world’s largest, shrinks in first-quarter: study. Entire article
Content Facebook leaps ahead in race for better mobile search experiences – Mobile Marketer
Mobile Marketer today – Facebook leaps ahead in race for better mobile search experiences; Publishers focus on quality, transparent advertising with Pangea Alliance. Entire article
Advertising 91pc of consumers do not want their data sold: report – Luxury Daily
Luxury Daily today – 91pc of consumers do not want their data sold: report; 6pc of retailers can identify consumers upon entering store: report. Entire article
Columns How influencer marketing improves the reach of Instagram photo campaigns
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers. Entire article
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