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Today’s headlines

Payments
Starbucks rolls out largest mobile payments, loyalty play in US

Starbucks Coffee Co. has unveiled the largest combined mobile payments and loyalty program in the United States.

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Marketing
How mobile should fit into a retail marketing strategy

Retailers need to invest in mobile to drive sales and marketing initiatives, according to Tobe, an international fashion and retail authority.

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Applications
Tango Card app encourages consumers to use their gift cards

Tango Card has rolled out its Tango Meter, a new tool in its free Web service and iPhone app that gives people a visual way to see when they risk losing value on their gift cards.

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Columns
Are you losing sleep over mobile coupons?

Mobile coupons are really hot. Every retailer is thinking about it – and perhaps they are losing some sleep over it too.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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