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Today’s headlines

Starbucks rolls out largest mobile payments, loyalty play in US

Starbucks Coffee Co. has unveiled the largest combined mobile payments and loyalty program in the United States.

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How mobile should fit into a retail marketing strategy

Retailers need to invest in mobile to drive sales and marketing initiatives, according to Tobe, an international fashion and retail authority.

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Tango Card app encourages consumers to use their gift cards

Tango Card has rolled out its Tango Meter, a new tool in its free Web service and iPhone app that gives people a visual way to see when they risk losing value on their gift cards.

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Are you losing sleep over mobile coupons?

Mobile coupons are really hot. Every retailer is thinking about it – and perhaps they are losing some sleep over it too.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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