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Today’s headlines

Multichannel retail support Merchants leverage beacons to pay for parking and drive store traffic
In a new angle on how merchants are leveraging beacons, businesses in several Canadian cities have partnered with mobile parking payment application HotSpot to foot the bill for parking as a way to drive longer in-store visits and acquire new customers. Entire article
Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article
Applications Applebee’s broadcasts Times Square menu tasting via Periscope
Applebee’s Neighborhood Grill and Bar is the latest food marketer to leverage Periscope, using Twitter’s streaming application to broadcast a public menu sampling taking place in New York’s Times Square as part of a bigger effort to drive awareness and sales for the new items. Entire article
Banking First Bankcard finds PIN access drives mobile app use
Credit card issuer First Bankcard recently updated its mobile application, providing quicker access to accounts via a four-digit PIN, with frequency of use increasing following the change. Entire article
Research Mobile sophistication lags in hotel industry: L2
Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2’s latest report. Entire article
Content Mobile Minutes: Uber bids on Here; Fitbit’s IPO; Yelp looks for buyer; Spotify’s revenues grow
Today in mobile marketing – Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014. Entire article
Content Macy’s preserves all-American image with summer selfie campaign – Mobile Marketer
Mobile Marketer today – Macy’s preserves all-American image with summer selfie campaign; Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook. Entire article
Advertising Maserati focuses on traditional vehicle for new app – Luxury Daily
Luxury Daily today – Maserati focuses on traditional vehicle for new app; Luxury celebrates Venice Biennale with art installations, sponsorships. Entire article
Columns Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts
People’s fear of missing out is probably most present when people feel that something may be scarce. Entire article
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