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Multichannel retail support
Rue La La’s mcommerce sales surpass ecommerce in one-day record

For the first time in flash sales site Rue La La’s history, mobile sales surpassed online sales on April 14, representing 53 percent of the day’s total revenue.

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Multichannel retail support
HSN teams up with March of Dimes to roll out multichannel donation campaign

HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.

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Messaging
Lands’ End targets Mother’s Day shoppers via SMS

Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards.

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Applications
Choice Hotels seals mobile bookings via iPad app

Choice Hotels has rolled out an iPad application after seeing its mobile revenue increase more than 250 percent year-over-year in 2011.

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Social networks
Facebook ramps up mobile app strategy in face of monetization fears – Mobile Marketer

Mobile Marketer today – Facebook App Center is latest ploy to monetize mobile; Spotify exec: We are continuously investing in mobile.

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Advertising
Crystal Cruises expands rebranding campaign via photo sharing app – Luxury Daily

Luxury Daily today – Crystal Cruises expands rebranding campaign via photo sharing app; Dolce & Gabbana eyes aspirationals through vintage social video.

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Columns
Trumpeters and trombone players made noise at CTIA Wireless 2012. No one else did

Some 40,000 executives and hundreds of exhibitors are said to have descended on the International CTIA Wireless show this week in New Orleans. And yet that did not cut the mustard for one discerning delegate.

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