Social media is key to mobile merchandising
By Giselle Tsirulnik
With many retailers using the mobile Web and apps as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to driving sales.
Obopay enables mobile transactions via bank-branded mobile money platform
By Dan Butcher
Mobile payments specialist Obopay has launched Mobile Money for Banks, letting banks deploy their own branded mobile money services.
Game Trail drives sales of iPhone games via mobile video
There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate.
Android overtakes iPhone for No. 2 smartphone OS
By Rimma Kats
Google’s Android is second to Research in Motion’s BlackBerry operating system, beating Apple’s iPhone in the No. 2 slot, per NPD Group research.
Inviting opinion pieces on mobile commerce
By Staff reports
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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