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Today’s headlines

Social media is key to mobile merchandising

With many retailers using the mobile Web and apps as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to driving sales.

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Obopay enables mobile transactions via bank-branded mobile money platform

Mobile payments specialist Obopay has launched Mobile Money for Banks, letting banks deploy their own branded mobile money services.

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Game Trail drives sales of iPhone games via mobile video

There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate.

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Android overtakes iPhone for No. 2 smartphone OS

Google’s Android is second to Research in Motion’s BlackBerry operating system, beating Apple’s iPhone in the No. 2 slot, per NPD Group research.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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