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Today’s headlines

Multichannel retail support
Home Depot exec: Mobile allows access to an endless aisle

NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.

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Multichannel retail support
Groupon edges closer to replacing email with mobile as main transaction driver

Groupon reported yesterday that 45 percent of its North American transactions in March came from mobile as users increasingly look to the company for local offers when they are on the go.

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EBay turns to mobile app to drive Mother’s Day sales

EBay is using its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales.

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Use mobile to lure customers to stores, keep them there: Google

With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.

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Facebook eyes Waze buy to drive local relevancy – Mobile Marketer

Mobile Marketer today – Facebook eyes Waze buy to drive local relevancy; Outback Steakhouse local foursquare campaign netted 678 check-ins.

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Cartier bolsters bridal marketing with solo app sponsorship – Luxury Daily

Luxury Daily today – Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.

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Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.

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