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Today’s headlines


Payments
Citi exec: Mobile wallet is going to drive adoption

NEW ORLEANS – A Citi executive at the International CITI Wireless 2012 conference said that in order for the mobile wallet to succeed, it has to be simple, ubiquitous and compelling.

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Software and technology
Express builds loyalty program via in-store QR codes

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program.

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Payments
Visa exec: Digital wallet services will fundamentally transform commerce in near future

NEW ORLEANS – A Visa executive at the International CTIA Wireless 2012 conference said that there is no doubt that in the near future digital wallet services will fundamentally transform commerce and change the way consumers pay for goods and services.

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Advertising
Marriott banks on mobile video to drive bookings

Marriott’s Fairfield Inn & Suites is using mobile video advertisements to drive last-minute hotel bookings.

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Marketing
Is there a shortage of qualified mobile execs? – Mobile Marketer

Mobile Marketer today – Is there a shortage of qualified mobile execs?; Mozilla exec: HTML5 is the language of an open world.

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Advertising
Net-A-Porter bolsters mobile presence with app update – Luxury Daily

Luxury Daily today – Net-A-Porter bolsters mobile presence with app update; David Yurman polishes social platform with f-commerce.

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Columns
Mobile can better loyalty and customer service

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

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