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Today’s headlines

Database/CRM Location-based data tranforms shopper marketing, driving revenue opportunities
NEW YORK – Executives from Ubimo and Advantage Marketing Partners at the MMA Mobile Marketing Leadership Forum highlighted the implications and insights stemming from location-based shopper marketing that are driving brands’ revenue-generating efforts. Entire article
Research Close to 90pc of coupon searches come from mobile for some: report
At the end of April, 59 percent of all online searches containing the word “coupon” originated on a smartphone or tablet, while leading bricks-and-mortar retailers saw significantly higher shares, according to a new report from Hitwise, a division of Connexity. Entire article
Strategy IBM exec: Cognitive capabilities can identify consumer patterns, drive sales
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections. Entire article
Content Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec
NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve. Entire article
Content Mobile Minutes: Snapchat overtakes Twitter; Amazon takes on YouTube; Groupon sues IBM; Holographic flexible smartphone
Today in mobile marketing – Snapchat Android app installs overtake Twitter in US; Amazon targets YouTube with new online video posting service; Groupon sues once-great IBM over patent; Scientists have unveiled the world’s first holographic flexible smartphone. Entire article
Content Jolly Rancher breeds mobile success focusing on social content over apps – Mobile Marketer
Mobile Marketer today – Jolly Rancher breeds mobile success focusing on social content over apps; Johnson & Johnson exec: Mobile requires new level of specificity. Entire article
Advertising Montblanc leverages historical brand advancements on WeChat – Luxury Daily
Luxury Daily today – Montblanc leverages historical brand advancements on WeChat; Handbags as brand signatures may appease millennials’ desire for uniqueness. Entire article
Columns Building a relationship in 3 seconds, or less
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago. Entire article
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