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Today’s headlines

Payments Sephora exec: Apple Pay adoption tied to staff education
NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2015 said Apple Pay is receiving a warm welcome from its customers who are early adopters, but mainstream shoppers will need both help from educated staff and an experimentation period to grow comfortable with the technology. Entire article
Strategy Taco Bell unrolls Periscope for Cinco de Mayo giveaway
Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic. Entire article
Applications Whole Foods, Instacart open aisles for Mother’s Day mobile promotion
Whole Foods Market is joining forces with delivery service Instacart to enable mobile shoppers to order Mother’s Day bouquets, reflecting how consumers are increasingly turning to delivery options on mobile. Entire article
Content Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2015
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2015 conference on Wednesday, April 29 in New York. Here are some pictures from the event. Entire article
Content Mobile Minutes: Microsoft courts Android app makers; Tencent’s mobile gaming; Mobile news’ rise; Apple Watch and tattoos
Today in mobile marketing – Microsoft courts iOS, Android app makers for Windows; Tencent pushes further in U.S. gaming with Glu Mobile stake buy; Mobile news on the rise as print decline continues; Tattoos may stop Apple Watch from working. Entire article
Content McDonald’s beacon strategy pushes in-store conversion rate to 20pc – Mobile Marketer
Mobile Marketer today – McDonald’s beacon strategy pushes in-store conversion rate to 20pc; MMA native ad guidelines address uncertainty over important mobile opportunity. Entire article
Advertising The Dalmore releases mobile app to educate and engage consumers – Luxury Daily
Luxury Daily today – The Dalmore releases mobile app to educate and engage consumers; 4 trends dominate affluent purchasing post-recession, claims YouGov exec. Entire article
Columns Programmatic: The stock market of digital advertising
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm? Entire article
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