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Multichannel retail support
HCE vs. BLE: Which has the bigger in-store potential?

The battle is on to transform the in-store shopping experience leveraging mobile technology, with host card emulation-enabled near field communications and Bluetooth Low Energy beacons at the forefront.

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Banking
U.S. Bank gets first-mover advantage with real-time person-to-person payments

U.S. Bank is improving its person-to-person payment service by offering instant and personalized options that give customers more ways to move money both online and on mobile.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Strategy
Webinar on May 28: How beacons tie in with a retailer’s larger location marketing strategy

Experts from Digitas LBi, Yankee Group, Motorola Solutions and Digby will discuss how retailers can tap beacons to deliver aisle- and store-based offers as part of their overall location marketing strategy. Registration is now open for this free, hour-long webinar at 2 p.m. ET on Wednesday, May 28.

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Web site development
BeddingStyle looks to differentiate mobile shopping with tailored promotions

Online linen retailer BeddingStyle’s new mobile site mixes up its promotions with specific offers meant to capitalize on the growth in smartphone and tablet shopping.

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Social networks
Kate Moss for Topshop gives luxury retailers access to aspirational consumers

Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base.

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Marketing
Why brands need to stop pushing products on Vine – Mobile Marketer

Today in mobile marketing – Why brands need to stop pushing products on Vine; Has Facebook’s mobile advertising influence reached parity with Google?

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Advertising
David Yurman opens up about personal inspiration for Mother’s Day – Luxury Daily

Luxury Daily today – David Yurman opens up about personal inspiration for Mother’s Day; What effect will the latest Dolce and Gabbana sentencing have on the brand?

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Columns
Understanding the difference between contextual and too-close-for-comfort messaging

Some apps know everything about a user – name, birthday, purchase history and location – without the consumer even realizing it. This information helps marketers personalize messages. But when do brands step over the line with this rich data set?

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