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Today’s headlines

Content Victoria’s Secret strengthens loyalty program via timely Instagram contest
Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users. Entire article
Marketing Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester
Lowe’s is marrying mobile and social media this spring with a round of new digital marketing initiatives that inspires consumers to create their own home projects. Entire article
Banking American Savings Bank’s remote deposits jump 40pc as customers embrace mobile banking
Mobile Marketer today – Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets; Cadillac tests rich media ads with up to 2.38pc CTR. Entire article
Advertising 12pc of affluent consumers under 50 book hotels via mobile: study – Luxury Daily
It is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected. Entire article
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