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Marketing
Personalization is key to mobile commerce success

Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Research
42pc of retailers trialing mobile POS to enhance in-store experience

Mobile point-of-sale solutions are turning into a core strategy for businesses in the retail, hospitality and field services industries, according to a new report from Motorola Solutions Inc.

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Multichannel retail support
Kangaroo Express boosts summer loyalty program with QR codes, SMS

Convenience store chain Kangaroo Express is enhancing its loyalty program with QR codes and SMS to make it easier for customers to access content and special offers.

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Web site development
Case-Mate aims to increase sales via commerce-enabled mobile site

Mobile accessories company Case-Mate is letting users buy gadgets for their handsets via a commerce-enabled mobile site.

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Advertising
Breguet matches competitors with mobile history, collection showcase – Luxury Daily

Luxury Daily today – Breguet matches competitors with mobile history, collection showcase; Do luxury brand Olympics sponsorships work?

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Columns
Mobile devices and local search: Reaching a tipping point

Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.

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