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Today’s headlines

Multichannel retail support Sephora’s commitment to digital beauty leadership includes beacons, augmented reality
Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Applications StubHub, Spotify partnership aims for more personalized mobile experience
Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users. Entire article
Payments Apple Pay fraud reflects weakness with credit cards, not platform
Fraudulent purchases are a possible stumbling block in Apple Pay’s ascent that has been receiving a lot of attention recently, but the problem appears to lie more with how some banks issue credit cards than with any inherent weakness in the mobile payments platform. Entire article
Applications Zappos integrates Touch ID for significant improvement to mobile shopping
Amazon’s Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple’s Touch ID technology available to its application users. Entire article
Applications Save Mart app streamlines grocery shopping, rewards on mobile
Save Mart Supermarkets’ Save Mart and Lucky stores launched a mobile application that integrates rewards with a program that simplifies the in-store shopping experience by allowing customers to plan meals, keep shopping lists and check for advertised items and coupons all before they shop. Entire article
Content Mobile Minutes: Apple’s secret watch lab; Imgur app; FDA’s drug shortage app; Toronto’s parking payment app
Today in mobile marketing – Apple’s secret lab lets Facebook fine-tune apps before the Watch’s debut; The most addictive site on the Internet is coming to your iPhone; FDA launches drug shortages mobile app; Smartphone app offers a way to pay for parking, even far away. Entire article
Content Google continues pivot to value-add mobile search with insurance shopping site – Mobile Marketer
Mobile Marketer today – Google continues pivot to value-add mobile search with insurance shopping site; Marriott works out fitness-first incentives for travelers on mobile. Entire article
Advertising 68pc of millennials follow luxury brands on social media: report – Luxury Daily
Luxury Daily today – 68pc of millennials follow luxury brands on social media: report; Should designers have their own social media personas? Entire article
Columns Mobile World Congress 2015: Samsung, Microsoft and smartwatches
BARCELONA, Spain – It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on. Entire article
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