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Applications
Citi ramps up mobile banking strategy with Kindle Fire extension

Citi is expanding its mobile repertoire with the launch of a Kindle Fire application that lets consumers track, analyze and plan their finances.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2012

The mobile commerce landscape evolved tremendously in 2011, with retailers and brands increasingly using mobile to drive online and in-store sales. Although this will continue to be a common practice in 2012, retailers will likely place a larger focus on driving mobile sales.

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Advertising
Touchpoint enables brands to reach students nearby campus bookstores via mobile

General Motors and The New York Times are among the initial advertisers on a new mobile network enabling brands to reach college students via their mobile devices when they are close to a campus bookstore.

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Web site development
Progressive offers insurance quotes through mobile-optimized site

Progressive Insurance has introduced a mobile site that lets consumers get a quote and buy insurance for motorcycles, boats and RVs.

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Research
Visa, PayPal top list of most trusted mobile payments brands

Apple, Google, Facebook, and Amazon appear well positioned to take the lead in the mobile payments landscape except for the fact that these companies do not garner the same level of trust as others in the payments space, according to a new report from Javelin Strategy & Research.

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Applications
Go Outdoors builds loyalty via iPhone app

British outdoor goods retailer Go Outdoors is mobilizing its loyalty program to drive consumers in-store via an iPhone app.

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Advertising
Jenn-Air taps Architectural Digest audience for QR placement, mobile video

Luxury Daily today – Jenn-Air taps Architectural Digest audience for QR placement, mobile video; The ‘C’ in BRIC is probably over: Jaeger-LeCoultre CEO.

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Columns
Mobile should drive more personalized Web communications

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

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