Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
The mobile commerce landscape evolved tremendously in 2011, with retailers and brands increasingly using mobile to drive online and in-store sales. Although this will continue to be a common practice in 2012, retailers will likely place a larger focus on driving mobile sales.
General Motors and The New York Times are among the initial advertisers on a new mobile network enabling brands to reach college students via their mobile devices when they are close to a campus bookstore.
Apple, Google, Facebook, and Amazon appear well positioned to take the lead in the mobile payments landscape except for the fact that these companies do not garner the same level of trust as others in the payments space, according to a new report from Javelin Strategy & Research.
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.