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Today’s headlines


Advertising
Westin Hotels & Resorts aims for increased bookings via geo-targeted mobile ad

Westin Hotels & Resorts is encouraging consumers to book vacations via a geo-targeted ad running in The Weather Channel application.

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Applications
TurboTax lets consumers prepare, file taxes via iPad app

Intuit’s TurboTax is letting taxpayers prepare and file both their federal and state taxes via an iPad application.

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Applications
TabbedOut lets SXSW attendees pay their bar tabs via mobile

At SXSW this week, JiWire and TabbedOut, which lets bar and restaurant customers pay their tabs via their smartphones, are hosting a location-based campaign and bar crawl March 12 and 13 at watering holes around Austin.

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Webinars
Webinar on March 31: How Sears and Kmart integrate mobile in a multichannel context

How do Sears and Kmart include mobile in their multichannel efforts for transactions and marketing? Register now to hear Michael Murray, Sears Holding CMO for online, in this free hour-long webinar at 2 p.m. ET on March 31.

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Search
Thomsonlocal.com develops mobile search offering for Android

Local business search company thomsonlocal.com has launched an application for Google’s Android.

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Advertising
Burberry, Lancome online display ads connect consumers with mobile content – Luxury Daily

Luxury Daily today – Burberry, Lancome online display ads connect consumers with mobile content; Bloomingdale’s imbeds multichannel touch points into direct mail strategy.

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Content
Submissions invited for new Classic Guide to Mobile Commerce

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

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Columns
What is holding some marketers back from mobile?

Mobile ad spending nationwide may grow by 80 percent this year and reach $1 billion, but $1 billion is an imperceptible dent in the total global ad spending of nearly $450 billion.

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