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Today’s headlines


Multichannel retail support
Target challenges developers to build its new mobile experience

Target and Fast Company’s new vertical Co.Labs has launched a competition that entices developers to create an innovative mobile experience for the retailer.

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Advertising
Pizza Hut drives mobile orders with new ad campaign

Pizza Hut is turning to mobile advertising again to entice consumers to try its new pizza sliders and order them using their mobile devices.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Web site development
Ann Inc.’s Loft breaks into mobile with loyalty-based site

Ann Inc.’s Loft is optimizing its loyalty card program via a mobile site that lets consumers pay bills and manage their account.

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Analytics
Mobile coupon guidelines from MMA hope to make it easier to track ROI

With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.

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Marketing
Facebook revamps newsfeed with mobile-first approach, opening up opportunities for marketers – Mobile Marketer

Mobile Marketer today – Facebook revamps newsfeed with mobile-first approach, opening up opportunities for marketers; Text spam promising free Walmart gift cards focus of FTC complaint.

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Advertising
Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition – Luxury Daily

Luxury Daily today – Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition; Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2013

The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.

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Columns
Stepping up to the challenge of mobile ad monetization

The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.

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