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Today’s headlines


Applications
H&R Block lets consumers track tax refund via mobile app

Apart from providing tax return preparation, H&R Block is letting consumers track the status of their tax refund via their mobile device.

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Payments
Mass-market adoption of mobile payments still 2-3 years away: MoreMagic exec

The top executive at MoreMagic Solutions, a global mobile commerce and financial services provider, said that mobile payments have made great strides but that the industry is still two or three years away from mass-market adoption.

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Marketing
Top 10 Produce connects strawberry growers, consumers via mobile bar codes

Top 10 Produce LLC has launched Locale, a strawberry brand that is traceable to the independent farm that grew the produce by scanning on-package bar codes using mobile devices.

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Research
Life insurance companies lagging behind in mobile app development: Celent

A Celent report found that life insurers and the annuity industry are still mired in a less-mature state of development in the world of smartphone applications.

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Advertising
Audi encourages digital test drives via mobile game – Luxury Daily

Luxury Daily today – Audi encourages digital test drives via mobile game; Bulgari sale to LVMH sends message: Scale key to long-term survival.

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Columns
How to match brand apps with consumers

With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.

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