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Today’s headlines

Social networks Forever 21 celebrates music festivals with mobilized shop and social push
Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice. Entire article
Strategy Mobile commerce week in review: Shopping’s next wave
Last week’s mobile news out of the retail sector suggests that shoppers will increasingly be swiping phone screens to purchase online, leaving phones in their bags to purchase in-store and communicating directly with retailers from their devices. Watch this video for the full analysis. Entire article
Webinars Webinar on March 30: Why mobile is the answer to a connected customer experience
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile’s role in the connected in-store experience. Entire article
Gaming Starwood Hotels brings MLB partnership into gamified loyalty contest
Starwood Hotels & Resorts is furthering its loyalty program perks via a partnership with Major League Baseball, giving Starwood Preferred Guest members the ability to play a responsively designed game for a chance to win World Series tickets. Entire article
Database/CRM The Body Shop lathers up loyalty integration, mobile widget
The Body Shop UK is integrating its loyalty program into its shopping application after confirming mobile’s unstoppable role in commerce, enabling users to view and spend rewards points, as well as add a branded widget to their home screens. Entire article
Content Mobile Minutes: Snapchat MLB partnership; Star Wars retold in plush; Line plans IPO; EBay banks on bar codes
Today in mobile marketing – Snapchat MLB partnership brings Snapchat Day, SnapBat to stadiums for live game coverage; Watch: Star Wars: A New Hope retold using Disney’s plush toys; Messaging app Line plans up to $3 billion dual IPO in New York and Tokyo: IFR; EBay banks on bar codes for a comeback. Entire article
Content Connected vehicle commerce must prove its functionality to prevail – Mobile Marketer
Mobile Marketer today – Connected vehicle commerce must prove its functionality to prevail; Mobile marketing week in review: Cutting-edge mobile engagement. Entire article
Advertising Saks extends associates’ knowledge, expertise to curated online service – Luxury Daily
Luxury Daily today – Saks extends associates’ knowledge, expertise to curated online service; Continental Europe, North America responsible for 50pc of UK luxury brand revenue: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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