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1800Flowers’ mobile retargeting efforts bloom with fingerprinting

SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Multichannel retail support
Hooters college football promotion scores by enabling mobile redemption

Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.

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Social networks
GrubHub unleashes Snapchat’s engagement potential via scavenger hunt

GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.

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Research
70pc of travelers value hotel’s Web site, app in booking decisions: report

When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.

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Marketing
Private equity giant Warburg Pincus looks to invest in mobile companies – Mobile Marketer

Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.

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Advertising
Watchmakers introduce Google Glass strategy to build cohesion and awareness – Luxury Daily

Luxury Daily today – Watchmakers introduce Google Glass strategy to build cohesion and awareness; Loewe introduces handbag collection with vignette video series.

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Columns
New direction needed for mobile Web site performance

Organizations must avoid delivering heavy mobile sites with mainly unused content.

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