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Legal/privacy
Home Depot faces patent infringement suit over mobile payments

The Home Depot’s use of an in-store checkout system enabling shoppers to pay with PayPal and their mobile phone number is the focus of a patent infringement lawsuit brought by PayOne. However, with numerous other retailers also using the technology, the impact could be much broader.

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Advertising
Toys R Us flaunts ongoing deals via mobile

Toys R Us is continuing to place mobile at the center of its marketing strategy with a new campaign that uses the medium to promote deals and drive sales.

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Mcommerce Summit
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Web site development
20pc of adidas mobile store locator visits result in in-store traffic

A new case study from adidas, iProspect and Google found that one in five consumers who clicked on a store locator on the brand’s mobile site went to an in-store location, showing how marketers need to move beyond conversions to gauge the effectiveness of mobile.

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Software and technology
Redbook revamps magazine to make featured products shoppable via mobile

Redbook is revamping its print magazine to focus more on offering affordable shopping ideas for readers, with many items shoppable via a consumer’s mobile device.

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Marketing
Twitter, Vine, mobile and the end of attention span – Mobile Marketer

Mobile Marketer today – Twitter, Vine, mobile and the end of attention span; Chevy Sonic targets young mobile users with a 2.7pc video click-through rate.

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Advertising
Maserati enhances print ad with optimized QR code content – Luxury Daily

Luxury Daily today- Maserati enhances print ad with optimized QR code content; Barneys to streamline luxe branding efforts via Co-op step-back.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2013

The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.

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Columns
California attorney general regulates mobile marketing privacy standards

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

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