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Today’s headlines


Social networks
How mobile helps QVC own social shopping

SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Multichannel retail support
McDonald’s chalks up 65pc offer redemption rate via mobile

McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.

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Multichannel retail support
Alex and Ani exec: Personalization extends across channels for retargeting halo effect

SAN ANTONIO, TX – An Alex and Ani executive at eTail West said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.

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Web site development
Tilly’s sees 40pc increase in mobile conversion after site revamp

SAN ANTONIO, TX – A Tilly’s executive at eTail West said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.

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Marketing
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile Marketer

Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.

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Advertising
Preferred Hotel Group grants property independence for curated atmospheres – Luxury Daily

Luxury Daily today – Preferred Hotel Group grants property independence for curated atmospheres; Russia-Ukraine crisis causes ripples in luxury sector.

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Columns
Mobile for nonprofits: Ten tips to compete in a corporate world

As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.

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