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Applications
Dunkin’ Donuts mobile strategy blooms with new gift cards, offers

Dunkin’ Donuts is solidifying its mobile commerce strategy this spring with new St. Patrick’s Day-themed mobile gift cards and in-application offers throughout the month of March.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
Yogurtland leverages mobile to drive trial for new flavors

Frozen yogurt chain Yogurtland is taking a big scoop of mobile for its new Flavor Quest promotion that includes a new smartphone application and in-store QR codes.

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Advertising
Holiday Inn Express aims to drive mobile bookings via advertising

InterContinental Hotels Group’s Holiday Inn Express is one of the first brands to advertise on Yelp’s mobile application as part of the company’s ongoing effort to drive bookings.

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Content
Mutual of Omaha pushes consumer engagement via mobile

Mutual of Omaha is putting mobile at the forefront of a campaign that promotes its upcoming Wild Kingdom Web series.

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Marketing
Amazon, Google increasingly positioned to face-off in mobile – Mobile Marketer

Mobile Marketer today – Amazon, Google increasingly positioned to face-off in mobile; IHOP taps mobile, social to promote new Griddle Melts.

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Advertising
Corcoran targets potential buyers via property-focused mobile ads – Luxury Daily

Luxury Daily today – Corcoran targets potential buyers via property-focused mobile ads; Saks reaffirms editorial perspective via site redesign.

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Classic Guides
Mobile Commerce Daily’s Mobile Commerce Outlook 2013

The runaway hit for retail this year will be mobile commerce. The best way to leave money on the table is not to have a commerce-enabled mobile site and application.

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Columns
The missing link in QR code and Facebook marketing

Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.

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