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Today’s headlines

Software and technology Subway wraps up consumer loyalty with location-based Wi-Fi rewards
Made-to-order sandwich chain Subway Restaurants is wrapping up customer loyalty by urging guests to opt-in to Wi-Fi networks to receive free items and additional customized rewards, suggesting that Wi-Fi monetization is on the rise for food and beverage marketers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Software and technology Retale Apple Watch app marks start of new era in mobile commerce
Retale, a mobile platform that replicates print circulars, said a Retale Apple Watch app will make its debut in April, advancing mobile’s ability to help retailers more easily connect with customers and customers access more deals. Entire article
Payments Softcard to shut down in final blow to carriers’ NFC aspirations
In an expected move, mobile payments solution Softcard will be heading into the sunset as the nation’s three biggest wireless carriers consider if and what role they can play in what is expected to be a very significant market in the near future. Entire article
Applications SuperDuper app allows drugstore brands to compete with luxury rivals
With the launch of the SuperDuper application, consumers can now easily search for drugstore duplicates of their favorite high-end cosmetic brands, thus filling a need in the marketplace. Entire article
Content Mobile Minutes: Apple’s iPad delay; Miami airport’s customs app; Shazam for objects; Wireless charging data
Today in mobile marketing – Apple to delay production of larger iPads; MIA pushes mobile passport control app; Music app Shazam to add sights to sounds; Wireless charging: a surprising new way to track you. Entire article
Content Conference print agendas face obsolescence as event marketers go mobile – Mobile Marketer
Mobile Marketer today – Conference print agendas face obsolescence as event marketers go mobile; Instagram closes gap between advertisers and consumers with new ad features. Entire article
Advertising Johnnie Walker Blue Label embraces mobile integration with smart bottle concept – Luxury Daily
Luxury Daily today – Johnnie Walker Blue Label embraces mobile integration with smart bottle concept; Brands celebrate International Women’s Day with events and promotions. Entire article
Columns Fragmented and fleeting, mobile User IDs are ripe for overhaul
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors. Entire article
Columns Why Mobile World Congress is not the same
BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry. Entire article
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